Blog #2: Seductive Advertisement

            Dove chocolate’s advertisement uses both of today’s very popular advertisement techniques all wrapped up in one: sex and humor. It shows a man’s abdominal muscles to try and capture the viewer’s attention. The advertisement’s attended audience is women. Most chocolate advertisements are directed towards women because there is social stereotype that only women love chocolate. Half the battle of an advertisement is to actually get the viewer’s attention. The people who created the advertisement decided that a good way to capture a women’s attention would to show a man’s muscular abdominal muscles. It also contains clever word play at the bottom. The use of humor is a very good way to make the viewer remember the advertisement they saw and actually want to buy the product being advertised.

 Dove’s advertisement sends messages to both the males and females, even though it is mostly directed towards females. The message of the advertisement compares the joy that the woman would have from the chocolate is the same amount of joy that they got from the image. Women are suppose to be instantly attracted to the appeal and will want to go out and buy some of Dove’s chocolate.  It also tries to show that buying the chocolate would also bring an attractive man into the woman’s life. Even though that promise is kind of a stretch, the advertisers still try to make that appeal. The message that it sends to men is that women love two things, a sexy “six pack” or some chocolate. If the guy doesn’t have either, he better get one of them to be able to attract a woman. The creators of the advertisement know that buying some chocolate is much easier than developing a “six pack”, so men are more likely to choose buying the chocolate.



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Food Blog

The meal that I would always look forward to when I was growing up was when my family made tacos. I know tacos don’t sound too special or exciting, but it meant a lot more than having tacos for dinner to my family. “Taco Night” usually meant that our relatives from out of state were in town and we were all together to have dinner and enjoy each other’s company. We would usually all gather at my grandparent’s house to devour our delicious feast. My mom and my grandma would always prepare the tacos because they are the best at making them. While they prepared the dinner, my little children of the family would run around the house laughing and playing. The adults and older kids would usually be in the living room watching whatever important sporting event or show that was on that night. I absolutely love how the fragrance of the tacos masked the air of the entire house. Once the smell of the tacos hit my nose, my stomach would instantly empty itself and to prepare itself for as many tacos as I could pack inside of it.

Once they announced that the food was ready, I would be in the kitchen before they would even finished announcing it. I wanted to be first in line to serve myself. I would pack my plate with as many tacos that my plate could handle. I would stuff each of them to the brim with meat, beans, cheese, lettuce, tomatoes and any other condiment I could get my hands on. My whole family would gather around my grandparent’s dinner table. After we got finished praying, I would quickly gobble up the tacos as if they were going to suddenly vanish off of my plate. My grandma also makes crunchy taco shells as a side dish. They were a perfect complement to the soft tacos because they were crunchy and salty. Even to this day I get excited whenever we have “Taco Night” at my grandparent’s house.